Episode #11: Launching a business with your sister, with Maddie and Jenna of Senita Athletics

Senita Athletics launched in 2015 by two sisters, teammates, and friends, Jenna Transtrum and Maddie Carr. As former soccer players and D1 track athletes, they were determined to get back in shape. They were disappointed by the prices offered to them. With no prior design or fashion experience themselves, they sought out manufacturers to bring their own line to life.

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Tara LaferraraComment